20 Trendy Bags to Buy in 2025: OSOI, Loewe, Balenciaga, Prada, & More

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With 2025 in full swing, many of us are looking for an update to our wardrobes, and an easy way to do it is with trendy bags — a.k.a. the it bags of 2025. Adding some statement bags to our outfit rotation not only solves the mental puzzles needed for a complete closet cleanup, but it's also a more sustainable way of tackling a closet revamp by simply adding one or two key pieces instead of multiple.
Whether you are looking for a new carryall bag or a versatile mini purse that can also turn into a clutch, there are trendy bags for all the needs out there — whether you go for a style from well-established luxury brands or up-and-coming independent brands from Spain, South Korea, France, and more.
Below, we rounded up 20 of our favorite it bags for 2025 — from TikTok-viral picks and perfect investments to hidden gems.
- 1/20
Balenciaga
City Bag
One of the biggest comebacks of 2024 was the Balenciaga City Bag. The '00s style, beloved by everyone from the Olsen twins to Paris Hilton, is back and bigger than ever, and second-hand styles make it one of the more affordable luxury alternatives out there. If you can't find a City you like, consider also getting a Twiggy, which features a similar aesthetic.
Pros: Timeless luxury maison, versatile style, often under $1K
Cons: Secondhand syles fly off the shelves - 2/20
osoi
Brown Folder Brot Bag
South Korean brand OSOI's Folder Brot Bag has been brewing as one of the hottest bag styles for a lot of 2024, and it shows no signs of stopping in 2025. Featuring an adjustable shoulder strap and hinged closing, don't let its little size fool you because this bag holds a lot. The design is edgy but also super minimal, so it will stand the test of time.
Pros: All natural materials, often on sale, multiple colors
Cons: No crossbody option
- 3/20
osoi
Black Shoulder Brocle Mini Bag
If you want something a bit trendier, the brand's Brocle mini bag might just be what you are after. For under $500, you can tap into the belted buckle bag trend that other brands like Prada are also pushing forward. The bag also comes with detachable key charms for an added extra trending touch, and the straps are long enough to wear as a shoulder bag comfortably.
Pros: All natural materials, trendy
Cons: None - 4/20
Marge Sherwood
Soft Baguette
Marge Sherwood is another South Korean brand that's been gaining a big following on TikTok for its trendy bag styles. By far, the most popular style is the Baguette and its bigger sister, the Boston, which feature an all-round zipper closure. Make sure to add charms if you want a more playful edge, or keep it simple for a timeless look.
Pros: Trending style, all-leather for durability, under $300
Cons: No long strap option
- 5/20
Loewe
Puzzle Edge Large Leather Bag
With Jonathan Anderson's confirmed departure from Loewe, there's no better time to snag up a puzzle than now. While this is the newer Edge style and not the OG, the bag is still a keepsake from the designer's 11-year run at the Spanish house. And you never know if the next creative director (or directors) will get rid of the silhouette altogether!
Pros: Timeless style, durable, multiple colors, sizes, and hardware combinations available
Cons: Investment piece - 6/20
JW Anderson
Brown Loafer Bag
If you still want to support Jonathan Anderson without the Loewe price tag, the JW Anderson Loafer bag is a great alternative. Coming from the same mastermind, this bag is slowly but surely rising in popularity, and we have a feeling it will become a staple soon. It's still an investment but at a fraction of the price of a puzzle!
Pros: Multiple colors and sizes available
Cons: Slightly higher price tag
- 7/20
Coach
Brooklyn Shoulder Bag 39
Coach's Brooklyn bag is the bag everyone wanted in 2024, and that is not changing this year. The minimalist hobo style is elegant and timeless and has made it one of the most beloved holdalls in fashion. If you are looking for a new work or school bag, the 39 version is big enough to hold a 15” laptop, but if you want a more compact everyday bag, there are other sizes available too.
Pros: Multiple sizes and colorways, under $500
Cons: Magnetic snap closure only - 8/20
Coach
Soft Empire Carryall Bag 40
If you want to ride the Coach wave but want something more structured (and as roomy), the Soft Empire Carryall Bag 40 might be the one for you. A perfect everyday work or school bag, this one will stand the test of time for less than $800.
Pros: Multiple sizes and colorways, detachable strap, zip-top closure
Cons: None
- 9/20
miu miu
Aventure nappa leather bag
The Miu Miu Aventure bag is, without a doubt, fashion's favorite bag in 2025, with plenty of influencers, celebs, and editors already sporting it in fashion weeks across the globe. The bag cost a pretty petty, but if you want to be among the fashion envied, it's worth the investment. Keep it plain for a more grown-up look or add a bunch of charms for a more playful, everyday bag.
Pros: Trendy, versatile, Multiple sizes and colorways, under $500
Cons: Expensive - 10/20
Prada
Re-Nylon Prada Re-Edition 2000 mini-bag
There are few things classier than a Nylon Prada bag, and a Re-Nylon Prada bag is one of them. Made with “recycled, purified plastic trash collected in the ocean, fishing nets, and textile waste fibers,” Prada's Re-Nylon collection taps into both sustainably and nostalgia by mimicking popular ‘00s styles. If you love the look but the price tag is a bit out of budget, you can also opt to buy Prada nylon bags from the ’00s secondhand.
Pros: Timeless investment piece
Cons: Must be a little extra careful to avoid stains
- 11/20
Bimba y Lola
Medium black leather Pocket tote bag
This style from Bimba y Lola already went viral in its cow print version, but you can never go wrong with black. The zippers add a little edge to this little bag while keeping it pretty minimal, so it's always easy to style. The inside of the bag is lined with cotton, 60% of which is certified recycled.
Pros: All natural materials, comes with a long strap for a crossbody
Cons: None - 12/20
Vagabond
Itami Bag
You might associate Vagabond with shoes only, but don't sleep on the brand's bags either. The Hilo bag has been making the rounds on TikTok but the Itami is also one to keep track of. The small half-moon shape makes it the perfect going-out and weekend bag.
Pros: Simple style, comes with adjustable shoulder strap and zip closure
Cons: None
- 13/20
Tory Burch
Romy Tote
If you want a holdall with a bit of a classier edge, the Tory Burch Romy Tote might be for you. The soft pebbled leather design, which already has the cosign of Emma Roberts and Suki Waterhouse, comes with a slim belt and the brand's new button logo and features a wide shoulder strap to ensure it won't dig into your skin no matter how heavy you pack it.
Pros: Internal zip pocket for valuables, fits a laptop
Cons: Magnetic snap closure only - 14/20
Marc Jacobs
The Sack Bag
You've seen the Marc Jacobs tote bag everywhere, but get ready for The Sack Bag. Part of the same collection, this style is a lot more understated and versatile. The trendiest shade is, without a doubt, this ivy green.
Pros: Multiple sizes and colors, comes with complimentary zip pouch
Cons: Magnetic snap closure only
- 15/20
Eckhaus Latta
The Snap
If you've been a fan of Eckhaus Latta since its launch in 2011 and have been manifesting a bag, your wishes have been granted. The brand introduced its very first bag, The Snap, and it is as edgy as you'd expect. The style features silver snaps across the straps, which are not only decorative but functional. The bag, which launched with a viral campaign, comes in 4 colorways and is big enough to fit a laptop.
Pros: Trendy style, versatile size for day-to-night options
Cons: None - 16/20
Paloma Wool
no 2330 / Soft Caye
If you are on Fashion TikTok, chances are you've seen Paloma Wool's Caye bags and its smaller sister style, the Cayetano. This rectangular bag from the Spanish brand is the epitome of timelessness and practicality. It comes with extra straps if you want to switch lengths or simply strap your folded cardigans on the outside. Of course, it is big enough to fit a laptop.
Pros: Versatile, trending, multiple colors available
Cons: Often via waitlist and preorders, which is great, but can be a downside if on a rush
- 17/20
STAUD
Off-White Bean Bag
If you are all for special events and nights out, this STAUD bag will be your best friend — the grained leather shoulder bag features a detachable shoulder strap, so you can turn it into a clutch when needed.
Pros: Versatile style, multiple colorways, under $200
Cons: None - 18/20
The Horse
Clementine Bag
Another TikTok-approved bag, The Clementine, is made from soft-textured leather and features minimal branding for all those quiet luxury lovers out there.
Pros: Under $250, adjustable wide strap, multiple colorways,
Cons: Magnetic snap closure only
- 19/20
Dr. Martens
Black Heart Shaped Leather Backpack
If you are a backpack person, consider opting for a cute style like this one from Dr. Martens to spice up your ‘fits this year. If you love the shape but don’t like backpacks, fret not because this style features adjustable and detachable shoulder straps that convert into a crossbody strap.
Pros: Under $150, two styles in one
Cons: Less timely design - 20/20
Polène
Cyme
Another one for fans of shapeshifting bags, the Polène Cyme bag can be folded to look two ways: basket-style and what the brand calls a “flower-like” shape with the flaps tucked in.
Pros: Multiple sizes and colorways, versatile
Cons: Button enclosure only